Beauty Product Naming, by copywriter Danielle Vieth

Benefit beauty product development

Thrrrob – Product name and copy | Thrrrob "a turned-on face powder"
Get the "turned-on" flush you've been looking for with this heart-throbbing pink powder. Brush across cheekbones, forehead and chin & let the excitement begin!

Hello Flawless – Product name for Benefit's "custom powder cover-up."

Peace, Love & Glossiness – Product name for Benefit's top-selling holiday lip gloss set.